Flipbook software platforms give eCommerce companies options to raise awareness of their products and offer special promotions to their audience in an interactive format.
By creating a magazine appearance, flipping books look and work like print publications used for publish trade magazines, catalogs and brochures. Companies can also use flippingbook technology to create email newsletters.
Publishing content using digital technology rather than traditional printing methods saves a significant amount of time and costs whilst giving publishers the option to sell advertising space and further increase their revenue.
Flippingbooks v PDF documents
The behavioural trends of online users confirm consumers are more likely to engage with quality content than standard content. According to a survey, 78% of online users trust brands that publish customised content.
As a standalone document, PDF’s have their uses for marketers, but content creators have limited options to create visually engaging content.
The majority of PDF’s that are distributed using orthodox methods are typically pure text, sometimes supported with an image.
Customers can find content presented in this style monotonous and boring. Modern consumers want something different – an online experience they have never had before.
The digital appearance of flipbooks is eye-catching and allows eCommerce companies to create a catalog that promotes a sophisticated experience within the digital realm.
The sheer amount of product pages a typical eCommerce platform showcases is difficult to promote easily.
The limitation of eCommerce platforms mean searches direct shopper to category pages where they have multiple options to choose from.
When eCommerce companies want to promote specific product pages, marketers have to create content designed for lead generation together with appropriate landings pages for each product.
Flippingbooks give eCommerce marketers another weapon to add to their marketing arsenal. Alternatively, companies can cut the costs of creating marketing content and substitute it with a flipbook catalog.
Online catalogs work in the same way as an offline catalog. Companies can showcase promotional products all in one place and direct traffic straight to the products pages that feature the special offer.
Flipbooks compete with the competition
The challenge for digital marketers is to attract and retain readers. The wealth of content that is published online on a daily basis the battle for consumer attention is fierce.
Combined with price wars among eCommerce companies, together with the penchant for consumers to research product cost comparisons, online stores have to look for new ways of capturing the attention of their audience.
Search engines forcefully encourage content creators to focus on publishing quality content for users across multiple platforms.
PDF to flash flipbooks present excellent opportunities for eCommerce companies to target the right audience, drive traffic and increase lead generation on promotional products.
Digital flipbooks allow marketers to be more creative and can quickly guide readers to targeted content. The realistic turning effect of pages also makes the functionality appear natural.
Furthermore, videos can be embedded into flippingbook software suites so you can show motion pictures. Embed commercials from YouTube to promote the brands you stock or create your own video content.
To shrug off rivals and drive online shoppers to your eCommece website, improving the customer experience is a necessity. Flipbook technology provides marketers with the platform to create visually stunning content that is interactive, refreshing and engaging.