Content marketing has become a tricky business. Those standard 500-word blog posts just don’t cut it anymore and your content isn’t getting the attention it once did. Maybe there is answer to solve this problem – HTML5 flipbooks
You can’t blame customers for abandoning ship either. Instead, you need to find a new approach to content marketing that’s going to bring engagement back into the equation and get readers excited about your content once again.
The good news is, HTML5 flippingbooks could be the answer to your content marketing problems!
What are HTML5 flipbooks?
HTML5 flipbooks are digital publications for the web that look and feel like a real print magazine. The latest web technologies combine HTML, CSS3 and jQuery to create digital pages users can turn by swiping the screen or clicking tabs.
Flipbooks are basically the next stage in PDF evolution, bringing them to life with animations and eye-catching graphic design users can physically interact with. The best part is you don’t need any design skills to create flipbooks. You simply put your PDF files together and let your flipbook software take care of the rest for you. Here is an example:
What content marketing problems are flipbooks designed to solve?
The flipbook concept has had to wait for internet technologies to catch up with it. However, the idea itself is designed to solve a number of content marketing problems that get worse every year. So you should ask yourself:
Is my content engaging enough?
The biggest problem with content marketing these days is the web, especially social media, has become saturated with low quality content. Ask yourself how many websites you visit and read content from on a daily or weekly basis. There aren’t many, right? Because the vast majority of content isn’t engaging enough to keep you coming back.
Websites have been using HTML, CSS3 and jQuery to create more engaging websites for years. Flipbooks take the same technology and use it to create content with the same qualities.
It’s difficult to create content for multiple devices
One of the toughest challenges of creating content for the modern web is the range of devices people use. In-depth content is too long for mobile but shorter pieces look awful on desktop. Flipbooks resolve this conflict by providing a format that works seamlessly across multiple devices. One publication; the same user experience on every device.
Content marketing has become too expensive and time-consuming
As content marketing becomes more difficult, it also becomes more expensive and time-consuming to maintain the same level of results.
To hit the same targets as last year with the same kind of content you need to improve the quality and promote it all aggressively. Which means your content marketing spend is going up while your ROI stays the same. That’s hardly a sustainable marketing strategy.
You don’t need to spend more though; you need to spend smarter and create content that does the work for you. This is why engagement is so important, because content that users share is content that promotes itself.
Flipbooks aren’t your only option for engaging content by any means. But their low-cost, speedy production makes them a great choice for content marketing strategies that have become too expensive and time-consuming.
How do HTML5 flipbooks solve these content marketing problems?
It’s easy to turn around and say a free HTML5 flipbook is the answer to all of your problems, but how exactly are they going to improve your content strategy?
Flipbooks have users interacting with your content
If your content isn’t engaging enough then it’s hard to think of a better format than something users can physically interact with. Flip books start by giving your content a visual overhaul but the aim is to create a publication that leaves people itching to turn the page.
The days of mindlessly scrolling down web pages in the hope that something interesting will grab your attention are behind you. Instead, you can structure your content into smaller, more digestible chunks (pages) and focus your efforts on creating a story that turns page after page.
They are designed for a modern, mobile web
We made a brief mention earlier about flipbooks creating a single experience across multiple devices. That same experience cuts out many of the transition problems we still have between desktop and mobile. Responsive designs that change by device are great, for example, but they can also confuse users as they move between desktop, tablet and mobile.
Flipbooks, on the other hand, adapt by screen resolution but the layout and experience remain the same. But let’s not pretend mobile users is only concerned about screen sizes. The mobile web is a shareable one and flipping books are turning those static PDFs into interactive, visual publications that people can share in a matter of clicks.
Flipbooks are easy to create
Perhaps the most surprising thing about flipping books is they’re incredibly easy to create. HTML5 flipbooks pack the latest web technologies into a single piece of content, but you don’t need to know HTML, CSS3 or jQuery coding to produce them. You don’t even need to know what they are.
PDF HTML5 software takes your PDF files and converts them into everything you need to publish digital publications for your audience with hundreds of useful features.
So are there any downsides to flipbooks?
As with any technology, there are some downsides to flipbook’s you’ll want to know about. First of all you’ll need to make sure you go for HTML5 flipbooks, not Flash. This isn’t a negative point as such, but rather is old technology being replaced by the new – and for good reason. But we need to make this point very clear: avoid Flash at all times.
There’s also the question of performance, as with any form of visual content. The biggest thing to look out for here is the file size of your flipbooks, as bigger files will be slower. So keep an eye on those file sizes when you’re creating your PDFs and once again with your finished flipping book.
Another big performance killer will be poorly written jQuery code, which could bring your flip book to a grinding halt. This would only be a problem if you’re coding flipbooks by yourself and don’t know how to keep jQuery code clean.
On the other hand, if you’re using page flip software to create content marketing material online, HTML5 flipbooks are easy-to-use publishing platforms that take care of all the coding for you.
So, as you can see, the pros of HTML5 flipbooks largely outweigh the cons, as long as you keep a keen eye on performance. Engagement is the main goal here and flipbooks are shaping up as one of the most efficient ways to hit that target. Which makes these digital publications an exciting prospect for content publishers and consumer audiences alike.
If you are interested to know more about free HTML5 flipbooks, their features and how they can boost your content marketing results, you can find all you need to know about flipbook software here.