The modern consumer demands two things from online content: they want to be informed and they want to be entertained – a flipbook can achieve both of them.
To satisfy your audience you have to create high-quality content that offers value. If you can achieve this, you can expect to perform better in search engines and social media networks. But why not give your audience that little bit extra and make your content visually stunning. Give your audience an interactive experience they can become immersed in.
Here you can see an example interactive flipping book:
Before the emergence of mass content on the internet, readers got their fix from media publications such as magazines, newspapers and paperback books. Mainstream publications are written and edited by professionals that are skilled in their craft. The internet on the other hand is a free-for-all where anybody can publish content.
As a result the quality of reading material dropped. Consumers are not happy and demand better quality. And search engines agree! Here’s some background history for you.
Why flip book content improves visibility in search engines
Search engines like Google, Bing and Yahoo! spend millions of dollars updating and improving their algorithms. The reason for this is to improve the service they offer to end-users – which is to provide them with quality content and websites.
The problem for search engines is that creating quality content is not entirely in their control.
That is the responsibility of online publishers, mostly bloggers and businesses. In an effort to become more visible in search engines marketers have tried many tactics to manipulate search engine results. But in doing so, did not put as much effort into producing high-quality content.
As a result the internet was swamped with low quality content and internet users were not happy. So search engines had to take action.
High quality content for search engine
Google launched the deadly Panda and Penguin algorithms that wiped out businesses publishing “thin” and poorly written content. These websites were dropped down the rankings with no questions asked. Search engine algorithms are so sophisticated today that they challenge publishers to produce high quality content. And it has worked.
The range of multimedia content we can now access on the web is far more engaging than ever before. Videos, infographs, images and animated graphics are all techniques used by content creators to engage readers. PDF documents have also become a popular tool for content creators. Tools such as Adobe and Foxit enable publishers to give their content more eye-catching appeal.
Creating documents in PDF
Although creating documents in PDF can make the end product more appealing than a standard Microsoft Word document loaded on to a WordPress blog, they are not the most user-friendly. Creating content as a PDF is slow and difficult to edit, so the best option is to create content in Word or PowerPoint and transfer it across to the PDF afterwards. Some of the latest versions of PDF files produce visual results that are more engaging for readers. But they still fall short of the impact flip books have on your audience.
Flipbook software takes PDF documents to the next level. Programmed with high-quality graphic designs, a flipbook imitates printed magazines, catalogs and brochures in digital format. Content creators serious about engaging an audience and stealing the march on your competitors, have to plan ahead and consider what the next evolution of content.
Flipping books are the future of publishing
As technology and devices get more sophisticated, the need to impress internet users becomes more challenging. Flip books resolve that problem easily because of how stunningly beautiful they look. Not only that, but they also offer an interactive experience to readers and because of the ability to embed multimedia content into the publishing platform, you can make your content diverse and interesting.
So it’s a no-brainer. Flipbooks are more appealing than PDF documents. And because free flipping books are essentially made from PDF files, it does not require much more work to convert content from a Word or Powerpoint document into a flipbook. Flipbook software is the next-generation of engaging content and has the potential to change the way we read online. There are exciting times ahead so jump on the wave early and enjoy the ride.