Content marketing has become a tricky business. Those standard 500-word blog posts just don’t cut it anymore and your content isn’t getting the attention it once did. Maybe there is the answer to solve this problem – HTML5 flipbooks. You can’t blame customers for abandoning ships either. Instead, you need to find a new approach to content marketing that’s going to bring engagement back into the equation and get readers excited about your content once again. The good news is, HTML5 flippingbooks could be the answer to your content marketing problems!

What are HTML5 flipbooks?

HTML5 flipbooks are digital publications for the web that look and feel like a real print magazine. The latest web technologies combine HTML, CSS3 and jQuery to create digital pages users can turn by swiping the screen or clicking tabs.

Flipbooks are basically the next stage in PDF evolution, bringing them to life with animations and eye-catching graphic design users can physically interact with. The best part is you don’t need any design skills to create flipbooks. You simply put your PDF files together and let your flipbook software take care of the rest for you. Here is an example:

What content marketing problems are flipbooks designed to solve?

The flipbook concept has had to wait for internet technologies to catch up with it. However, the idea itself is designed to solve a number of content marketing problems that get worse every year. So you should ask yourself:

Is my content engaging enough?

The biggest problem with content marketing these days is the web, especially social media, has become saturated with low quality content. Ask yourself how many websites you visit and read content from on a daily or weekly basis. There aren’t many, right? Because the vast majority of content isn’t engaging enough to keep you coming back.

Websites have been using HTML, CSS3 and jQuery to create more engaging websites for years. Flipbooks take the same technology and use it to create content with the same qualities.

It’s difficult to create content for multiple devices

One of the toughest challenges of creating content for the modern web is the range of devices people use. In-depth content is too long for mobile but shorter pieces look awful on desktop. Flipbooks resolve this conflict by providing a format that works seamlessly across multiple devices. One publication; the same user experience on every device.

Content marketing has become too expensive and time-consuming

As content marketing becomes more difficult, it also becomes more expensive and time-consuming to maintain the same level of results.

To hit the same targets as last year with the same kind of content you need to improve the quality and promote it all aggressively. Which means your content marketing spend is going up while your ROI stays the same. That’s hardly a sustainable marketing strategy.

You don’t need to spend more though; you need to spend smarter and create content that does the work for you. This is why engagement is so important, because content that users share is content that promotes itself.

Flipbooks aren’t your only option for engaging content by any means. But their low-cost, speedy production makes them a great choice for content marketing strategies that have become too expensive and time-consuming.

How do HTML5 flipbooks solve these content marketing problems?

It’s easy to turn around and say a free HTML5 flipbook is the answer to all of your problems, but how exactly are they going to improve your content strategy?

• Flipbooks have users interacting with your content

  If your content isn’t engaging enough then it’s hard to think of a better format than something users can physically interact with. Flip books start by giving your content a visual overhaul but the aim is to create a publication that leaves people itching to turn the page.

  The days of mindlessly scrolling down web pages in the hope that something interesting will grab your attention are behind you. Instead, you can structure your content into smaller, more digestible chunks (pages) and focus your efforts on creating a story that turns page after page.

  They are designed for a modern, mobile web

  We made a brief mention earlier about flipbooks creating a single experience across multiple devices. That same experience cuts out many of the transition problems we still have between desktop and mobile. Responsive designs that change by the device are great, for example, but they can also confuse users as they move between desktop, tablet, and mobile. Flipbooks, on the other hand, adapt by screen resolution but the layout and experience remain the same. But let’s not pretend mobile users is only concerned about screen sizes. The mobile web is a shareable one and flipping books are turning those static PDFs into interactive, visual publications that people can share in a matter of clicks.

• Flipbooks are easy to create

  Perhaps the most surprising thing about flipping books is they’re incredibly easy to create. HTML5 flipbooks pack the latest web technologies into a single piece of content, but you don’t need to know HTML, CSS3 or jQuery coding to produce them. You don’t even need to know what they are.

  PDF HTML5 software takes your PDF files and converts them into everything you need to publish digital publications for your audience with hundreds of useful features.

So are there any downsides to flipbooks?

As with any technology, there are some downsides to flipbook’s you’ll want to know about. First of all you’ll need to make sure you go for HTML5 flipbooks, not Flash. This isn’t a negative point as such, but rather is old technology being replaced by the new – and for good reason. But we need to make this point very clear: avoid Flash at all times.

There’s also the question of performance, as with any form of visual content. The biggest thing to look out for here is the file size of your flipbooks, as bigger files will be slower. So keep an eye on those file sizes when you’re creating your PDFs and once again with your finished flipping book.

Another big performance killer will be poorly written jQuery code, which could bring your flip book to a grinding halt. This would only be a problem if you’re coding flipbooks by yourself and don’t know how to keep jQuery code clean.

On the other hand, if you’re using page flip software to create content marketing material online, HTML5 flipbooks are easy-to-use publishing platforms that take care of all the coding for you.

So, as you can see, the pros of HTML5 flipbooks largely outweigh the cons, as long as you keep a keen eye on performance. Engagement is the main goal here and flipbooks are shaping up as one of the most efficient ways to hit that target. Which makes these digital publications an exciting prospect for content publishers and consumer audiences alike.

If you are interested to know more about free HTML5 flipbooks, their features, and how they can boost your content marketing results, you can find all you need to know about flipbook software here.

The post HTML5 Flipbooks to solve Your Content Marketing Problems? appeared first on acros.net.

Flipbooks create stunning content and have the potential to improve your readership. Using the latest HTML5 flipbook software, you can transform a plain PDF document into a visually stunning online magazine. The pressure for online businesses to create high-quality content is critical. It can be the difference between success and failure. Needless to say, if your audience is not engaging with your content, your website will not rank well in search engines. The scope of HTML5 flipbooks offers a wide range of benefits for online businesses and professional publishing houses. These easy-to-use publishing tools can create catalogs, eBooks, brochures, newsletters, and more. Why not take a look for yourself and gauge the potential for your company’s online marketing strategy? Here are some flipbook software publishing platforms other than Yumpu Publishing that are okay too.

PUBHTML5

The PUBHTML5 platform can be installed on to your Mac or Windows PC directly from the company’s website.

Boasting a whole range of easy-to-use features, users can convert files from pdf into visually stunning content and post the end product to your social media accounts.

The flipbook software features a host of pre-designed background skins and publishers can also design their own visuals to create unique content. Simply load your images from your hard drive, mobile drive or a USB and you are good to go.

FLIPHTML5

The owners of FLIPHTML5 have worked with some of the best known high-street brands including H&M and Starbucks.

Needless to say the free flipbook software is great for online advertisers and can really give your content – and your readership numbers – a boost.

Another benefit HTML5 flipbook makers offer publishers is you only have to create the content once and you have an unlimited number of publications to distribute at your disposal. Not bad for a free online tool.

Flipbuilder

Flipbook HTML5 software is more than a simple PDF convertor. They have multiple functions and benefits that enable publishers to attract visitors and engage readers.

Flipbuilder has a simple user-interface that is easy to navigate and control. Users can embed multimedia files into the content and because the software has responsive settings can be accessed by readers on any device.

The latest advancements in flipbook technology include Google analytics so marketers can determine how well their content is performing. And Flipbuilder goes one step further by including multilingual settings which is a boon for companies trading in overseas markets.

Flipbook HTML5 software allows publishers to create stunning visual content and distribute unlimited copies for life. The potential to engage readers and improve conversions is huge – and flipbook software promises to get better in the future.

The post HTML5 Flipbooks That Create Stunning Content for you appeared first on acros.net.

The biggest problem with stock photos in blog posts is that everybody is doing it. And the online public are not interested anymore.

They want something, new, refreshing and entertaining.

Advancements in flippingbook technology and HTML5 will change the landscape of the internet and is destined to play a lead role in the way we access content in the future.

The huge potential for flipping book technology can only mean one thing: Flipping books are good for business!

Reach a wider audience on social media

Companies have the opportunity too take advantage of the sharing culture that has developed on social media networks. And what do people most like to share?

Something different.

The visual images HTML5 flipbook generates in digital publishing platforms feature high-quality graphics and replicate print publication on a computer screen.

Flippingbooks grab-attention and draw readers to the page. And because the format is so pleasing to the eye, your followers are more likely to share your content.

Why?

Because flipping books provide a sophisticated visual platform to produce quality content – and social users want to feel their friends will trust their opinion.

You can embed video content in flippingbooks

In the opening lines of this article, I mentioned the need for small businesses to diversify marketing content. Internet users access content using a wide variety of devices, all of which have different sized screens.

A 2000-word text article is not easily digested on a 5-inch mobile screen. So mobile owners don’t read feature articles. They will however watch a video. And flipbooks give them the option.

User-generated content

Consumers search for content for one of three reasons; for information, to be entertained or to buy something.

Marketers can satisfy every one of their needs on the pages of a flipbook and increase reader engagement.

The potential for businesses producing quality content online are huge and flippingbooks provide a platform that could prove life-changing. If you don’t take advantage of HTML5 flipbooks and everything they have to offer, your rivals will.

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Content publishers looking for ways to encourage readers to stay on the page should consider adding a flipbook HTML5 to their marketing strategy.

Flipping books are a relatively untapped market. Limitations of publishing software meant that the technology did not provide a good-user experience, but recent developments have improved the way readers engage with content online.

Advancements in flipbook technology have elevated magazine style formats from the coffee table to desk top computers and mobile devices.

A broad range of digital media that can be accessed through flippingbook apps give online publishes another avenue to reach their audience in new ways.

Now consumers are using multiple devices, publishers need to find solutions producing content by means that are functional across multi-media platforms.

Page flipping technology allows readers to turn pages with a swipe of the screen. All you need is to create a PDF and transfer the content to an interactive digital publishing platform.

This guide details everything you need to know about making HTML5 flipbooks and the benefits it offers marketers and online consumers.

What is a flipbook?

 A flipbook is the digital equivalent of conventional page-turners such as books, catalogues, brochures or magazines. When used on your laptop or mobile device, flipbooks looks and feels like printed media.

High-quality graphics, video and audio are all elements that can be included in flipbooks to engage and entertain readers.

And unlike PDF’s, they are responsive to smaller smartphone screens so can be used on multiple devices.

Easy to create Flipping Books

On the subject of PDF documents, most flipbook platforms support the file format. This allows creative to use documents they are already familiar with such Microsoft Word or Powerpoint, and convert it to a PDF to upload into a digital publishing platform.

Simple right? Okay, let’s take you through this step-by-step.

What is a digital publishing platform?

Digital publishing platforms enable publishers to create a wide range of content that will help to improve cross-media marketing strategies.

Print media will not last forever and the advent of digital platforms enables publishers to replicate offline reading materials into the digital arena.

Less expensive to create

The cost of creating flipbooks is considerably lower than expensive offline print shops. Creating advertising materials and reading products digitally dramatically reduces production costs.

Creating flippingbooks only require a single conversion and you distribute as many copies as you want. And because you can host the content on your server, there is a ready supply of unlimited flipbooks you can produce stored permanently.

Modern publishing standards

People are so used to accessing free content from their digital handsets they have become accustomed to burying their head into their tablet to look for a good read. The number of people buying print magazines is waning.

Flipbooks give your content gives users the digital feel which makes content even more powerful and vibrant. High-resolution screens produce images that create more impact than a glossy magazine ad page.

The editing suites also offer a variety of skins for you to choose from so you can design your own branded style of content. With plenty of space to work with, you can choose whatever you want to create a text based article or page content that leads with visual images.

Impressive load times

Considering the amount of high quality content, flippingbooks upload remarkably quickly. If you were to replicate the standards you can achieve with digital publishing platforms on your blog pages, your web pages would load much slower – especially on mobile handsets.

 Highly flexible digital publications

Flipbook technology is extremely versatile and can be used to create numerous types of content.

Historically, flipping books were primarily used by magazine companies, but because of the diverse range of products you can create with HTML5 flippingbooks, dozens of industries have been able to find exciting new ways of engaging customers.

Flipbook software enables content creators to place text along images and position them wherever you want them to go. With crisp interactive graphic design, flipping book image has a high impact.

Interactive flipbooks

Page flipping brings interaction to mobile devices and increases the user-experience.

The interactive features of flipbooks may still be in a rudimentary phase, but with the hype of virtual reality and augmented reality there is a high chance developers will create new ways of making flipping through catalogues more entertaining.

Added income

 Traditional magazines have always boosted their revenue from advertisers – and digital flipbooks are no exception.

The principles of publishing are still the same in the digital arena as they are in print, so flipbook owners can showcase their own work and sell ad space to other companies.

Reach a wider audience

Digital flipbooks are enjoyable to use and have the potential to increase your readership.

Thanks to social media, internet users are more willing to share great content and because flipping books are trending they are highly shareable.

Data collection

HTML5 flipping books are something of a special feature in a company’s content marketing arsenal and can be used to leverage the collection of data from your customers.

If you use your flipping book technology to create a magazine or newsletter, you might want to consider asking your customers to subscribe to the publication in return for their contact details. This gives you the opportunity to gather intel on your customers that can be used for marketing purposes further along the line.

Flipbook HTML5 animation

The possibilities of flipbook animation are endless. Publishers are using flipping book technologies to diversify content and make their websites more interactive.

There are many ways publishers can use animation in flipbooks:

• Newsletters
• Digital magazines
• Travel guides
• Company white papers
• Brochures
• eBooks
• animated logos
• interactive characters
• animated pop-ups

 Usability

We can’t tell you all about flipbooks without mentioning their faults. The biggest sticking point is that flipbook is not the most user-friendly format. The print is often too small for users to read so they have to zoom in to read the text and use on-screen controls to navigate round the page.

However, the flip-side of flipbooks is they are more interactive than typical blog content. Online magazines are much more visually appealing and sophisticated than standard blog posts.

To compensate for the loss in display quality due to the limitations of flash-based technology, programmers developed on-screen tools so the content is interactive.

No tracking

The only other downside to flipping books is the inability to track engagement and ROI. When readers use a flipbook online, marketers can track the number of users that visit the url, but they cannot track how users interact with the content.

There is no way of knowing whether visitors actually engaged with the contents of the flipbook, which pages they read or how much content they read. This can make it difficult for marketers to plan future content strategies.

However, developers are now releasing platforms that integrate SEO analytics. The data provided offers some clues to the performance of the flipbook content so that marketers can plan to improve page rank in search engines.

Creating HTML5 flipbook content enables publishers to handle different aspects of a marketing campaign and deliver a diverse range of content in a refreshing and appealing format.

Content and marketing work together and in the digital arena, “content is king.” Flipbooks will alter the digital landscape and influence the way we read. And the transfer from print to digital platforms works seamlessly.

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